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SEO
NESTICT SEO PACK (Search Engine Optimization)
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
SKU: NIMKTPR2XAILKZL16193 -
DOCUMENTATION
BUSINESS/COMPANY PROFILE
Front Cover and Table of Contents
An engaging front cover can trigger the audience’s curiosity to read the contents. Therefore, give consideration to the following two things when designing the front cover:
- Make sure the cover can seize attention. The exterior of a company profile must be able to captivate the attention of the readers. But at the same time, it must be informational enough to proffer an overview of the company. You can use an attractive image to put on the cover or use a clean and minimalist layout design.
- Add company logo and tagline. Adding a company logo on the company profile cover is necessary, while the motto is voluntary. One thing you need to pay attention to is making sure the size of the company logo fits. Not too tiny or too huge.
While the table of contents must be added to the company profile to make it more comfortable for readers to find the information they are looking for. For example, sections about the company, products/services, contact information, and so on.
Don’t let the audience get puzzled in finding the information they want to comprehend because there is no table of contents.
SKU: NIMKTPB5K75G2L881237
NESTICT SEO PACK (Search Engine Optimization)
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
KSh4,999.00 – KSh115,899.00
Private MessageDefining Search Engine Optimization (SEO)
Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
- Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- Creating high-quality, useful content and optimizing it for search engines and for users
- Including relevant links from high-quality sites
- Measuring the results
These days, SEO is considered an essential marketing activity.
Differences between paid and organic search
From the outset, it’s important that you understand the differences between the organic, natural search synonymous with SEO and paid search. There are five key differences:
Position
The first difference is that paid search results appear at the top of search engine results pages, and organic results appear beneath them.
Time
Another key difference between paid and organic search is time. With paid search, you get near instant results, sometimes in minutes; whereas, with organic search, results take more time – often weeks, months, and even years. So you have to play the medium to long-term game with organic search.
Payment
When it comes to paying, well, as the name suggests, with paid search traffic is paid. You pay-per-click (PPC) on a cost-per-click (CPC) basis. What that means is, you pay a fee every time a user clicks on your ad. So instead of relying on organic traffic to your website, you buy traffic for your page by paying Google to show your ad when your visitor does a search for your keyword. For organic search, traffic is free, although it does require an investment of both resources and time.
ROI
In terms of the return on investment or ROI, it’s actually much easier to measure with paid search. That’s partly because Google provides more keyword data that you can capture in Google Analytics. However, with paid search, ROI can stagnate or decline over time. With organic search, ROI is a little bit harder to measure, but it often improves over time. Over the long term, organic search can offer a very good return on investment.
Share of traffic
When it comes to the share of traffic, roughly 20% to 30% of searchers click on paid results, and 70% to 80% of searchers click on SEO results. So the lion’s share of clicks are actually on the organic results.
PACKAGE | SEARCH CONSOLE, SOCIAL MEDIA OPTIMIZATION, FULL PACKAGE, NESTICT SEO ACCOUNT, GOOGLE ADS (SELF-HOSTED), GOOGLE ADS (NESTICT GOOGLE AD ACCOUNT) |
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